- NSN has its own stream here at Nokia World called “Join the living network”.
- The first speaker of the day is Dirk Waasen, Editor in Chief, Connect. Here’s an extract from his biography:
Dirk Waasen, 44, possesses more than 17 years of experience in journalism. After studying economics at Augsburg University he became an editor, working for a variety of consumer electronics magazines. In 2002 he joined connect, Europe’s largest magazine for telecommunications, as editor in chief. Currently, connect has a certified monthly circulation of more than 120 000 copies (IVW 3/08); each issue reaches 570 000 readers (AWA 08).
For those of you unfamiliar with Connect, it is probably the leading German language telecoms publication.
Dirk’s presentation centers on original research called “In-Touch” that Connect has undertaken to better understand the experience mobile users receive for different mobile applications and services. It’s interesting to see a trade publication conducting their own research in this way. The study was conducted on Connect readers, a group that, as Dirk admits, is pretty self-selecting in terms of being at the leading edge of telecoms. However, it was still interesting to see some of the data on how widespread the uptake of mobile for navigation and mobile web browsing is.
Connect is planning to continue its research into 2009. The areas it evaluates are mobile networks, services and terminals. For Connect Dirk summarises the benefits thus:
- The publisher gets new opportunities for extending its brand by involving end-users, and providing feedback to the industry aimed at enhancing their service
- This link of Connect to a net-effect of improving the service positions them as an end-user champion
- In-Touch was originally meant as a feasibility study, but became a broader success for the magazine
As Dirk’s presentation becomes available, we’ll try to upload it here.