We’re at the GSM > 3G Middle East Congress this week (and if anyone knows how that title should be voiced, please comment. “GSM greater than 3G Middle East Congress,” perhaps?) highlighting the savings operators can make using renewable energy in their mobile networks, as well as how operators should maximise revenue by providing new services. That makes it sound so simple.
On this latter topic, for the last decade there’s always been a lot of talk about the ‘de-coupling’ of connectivity and bandwidth from revenue, a trend familiar to fixed line operators. Very simply this is where bandwidth consumption rises but cost to the user remain flat. Now mobile operators are looking to ensure they’re ready to deal with the issue. The most valuable commodity a lot of them have is customer information, particularly location and identity, and it is likely to be the operators that best exploit this to enhance the individual experience for their customers that will manage the ‘de-coupling’ best.
This afternoon, Jari Moilanen head of our Middle East and Africa telecoms software business (strictly: Operations and Business Software, what operators need to run, manage and bill for their services) has been presenting on “Broadband without boundaries: Maximizing Revenue Streams” where he explained some of the strategies operators can use as they roll out 3G to manage this basic revenue-bandwidth use ‘de-coupling’. In particular, Jari covered:
- Introducing new and creative services to optimize revenue streams on 3G networks
- Exploring new business models with 3G
- Linking your 3G business success to processes, organization and state-
- of-the-art technology; Introducing a Service Delivery Framework
If you’re interested in more detail on this, drop us a line.
For information about the Middle Easte event, the show website is here. Here’s a brief summary:
Reflecting the changing dynamics of Middle Eastern telcos and the market place, the 13th annual GSM > 3G Middle East Congress and accompanying exhibition will focus on the opportunities and challenges thrown up by convergence and the evolution to 3G, broadband and beyond