The big buzz words in the telecom industry today are around “virtualization”, “cloud”, “software-centric”, “customer experience” and rightly so as they encompass the major trends in network architecture that Communication Service Providers (CSPs) are embracing.
For CSPs, these buzz words and trends are only the beginning and have spawned even more like Application Programming Interfaces (APIs) and Web Real-Time Communications (WebRTC) that are impacting the time needed to develop and integrate new contextual communications services.
From my perspective, it all boils down to how to quickly and cost effectively new services can be launched.
Over the last 12 months, I’ve been involved in several customer hackathons, where my conversations with BT and AT&Tas well as with several developers centered around 3rd party innovation: allowing developers to quickly and easily create new value-added services to improve the user experience and generate new revenue streams.
See video: Nokia Call Management API’s in action at the ATT & Developer summit 2016 hackathon*
Just consider the recent inclusion of WebRTC in Apple’s Safari WebKit specification. It will definitively boost the demand for contextual communications as people continue to adopt smartphones and tablets loaded with every possible app and expect to communicate contextually and seamlessly inside these apps. These API-enabled, web-scale services will have life cycles that will launch, scale and tear down at web speed, thus requiring a highly agile and automated network.
Nokia is listening and evolving its products to meet the needs of our customers to enable growth and create innovative services. In June, our Session Border Controller (SBC) 3.0 software was released to seamlessly support CSPs’ evolution toward virtualization and cloud. Fortified with advanced WebRTC APIs that allow developers to access and embed IP-communication features in workflows, applications and objects, this new release is specifically designed to help CSPs:
- Address time to market and monetization challenges by launching new applications and services they develop or those developed by 3rd parties
- Differentiate with optimal voice and messaging customer experience such as ultra-HD voice quality with Enhanced Voice Services (EVS) codec or Real-Time Text (RTT) allowing the receiving party to read instantly the text while the sender is typing it.
Nokia SBC is available on both small (2U) and large (10U) sizes to fit both integrated, scaled-down deployments and decomposed, large-scale deployments.
*And here’s what happened in Vegas at Developer Summit Hackathon 2016: Developers were given the opportunity to use AT&T APIs technology combined with Nokia Call Management APIs to immerse their applications into AT&T subscribers’ calling experience. The winner of the “Best use of Call Management APIs” contest, the “Smart Home for Elderly” application developed by Aricent, mixed voice and video calling with IoT to help people affected by Alzheimer and their caregivers to live better.
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