- Now, anybody “live bogging”, Bruno Giussani, European Director of TED, should be aware that he’s written the book on the subject. Literally.
- Snatched from his own blog, LunchoverIP, Bruno Giussani is a writer, the European Director of the TED Conferences, the producer of the Forum des 100, and a frequent public speaker. He has authored several books.
- Bruno is starting at 1400 CET.
- Brief intro from Frederic Astier, head of marketing at NSN, now Bruno’s up.
- From here on, the thoughts I’ll relate will be Bruno’s:
- “Generally accepted” that broadband is important for economic growth…. quality of life.
- Bruno is going to run through ten thoughts.
- #1: What’s happening out there?
- The Internet is booming in any possible way. In 2007 US video sites transmitted same dat in one month as entire Internet, globally in 2000.
- Reached a bandwidth and tools tipping point in terms of availability and cost.
- Over 1.3 billion online
- Over 3 billion cell phone users
- Visitors are becoming participants
- Resources and skills coordinated/shared
- Group action is made easier
People share: links, pictures, video – weightless, digital goods. Don’t share random stuff. But increasingly good quality. Also sharing music, or skills – for free. Free tuition videos. People share blueprints for housing, or building things from scratch like an electricity generator.
Reference to the cluetrain manifesto: “Markets are conversations”. Blogging, Twitter,social networking sites, Ovi.
This takes different forms. Wikipedia is a famous erxample. Linux and Firefox in the software space. People collaborate on more than just digital, like a car. Can we create an open source car? Or prosthetics ref: the open prosthetics project.
Collaboration also develops into collective action. A story: In December 2006, AA flight diverted to Dallas, but left on the tarmac for 9 hours. Eight months later, New York state legislature passed a law that was a bill of rights for passengers as a direct consequence of the collaborative action of passengers on the flight. This happened because the Internet made it possible for people to react and take steps. Kate Hanni (check ref) left contact details on all the pieces of coverage of the event and made it a tool for collective action. Created a political issue and a bill of rights. The lesson: Internet makes collective action easier.
#5 The Web as Canvas
The idea of a website is “alluding” people. The whole web is becoming the canvas. You can spread information and digital properties on all the tools and services that allow us to do different things. The ovious is the number of profiles an individual can have on all sites: flickr, YouTube, Facebook, Ovi, Plaxo, vimeo, xing, Google, etc, etc…. And the embedding of RSS into these sites allows a “home page” can be just a assembly of feeds from these various web presences. Not an individual site.
Cell phones: look at their history. Until 2005, cell phones had a tendency to shrink. Suitcase, shoe box, brick. Until 2005, the objective was to put connectivity into the pockets of people. We thought the smaller, the lighter, the cuter, the better. But in 2006 and 2007, the phone became bigger. The screen size increased. Why? Because people had the connectivity, and once they had that, they wanted to do more on their machines. Christian Linden said recently: That there is now a sort of chicken game going on with manufacturers adding mm to the screensize.” At what point will the size of screen – the bigger the better in terms of functionality – put people off because of size?
People are so accustomed to being online, that a true “smart phone” will increase user activity.
A metaphor for the Internet. Has been going on for a while, but now the Internet is sufficiently reliable and everyone has broadband, the cloud is really taking off. Cloud applications are about content. There is user generated content. And also logic content: programing. Google and Amazon are runing these services, but telcos seem to be lagging and not taking them up. These are valuable skills.
We have many objects that are conected: planes, CCTV. More is coming online: fridges, robots, cars, buildings. Here is a scenario: Imagine a storm coming in from Hong Kong from the East. When the storm hits, the first buildings close there windows, but then windows across the city automatically close as they become aware of the impending storm.
Two other things:
In October the French government put out a plan to guarantee broadband access to all French citizens by 2010. Aimed at accelerating growth and competitiveness. French consider broadband like water and electricity.
Obama considers technology and broadband as a huge opportunity and priority. Broadband is becoming a right of citizenship.
In the UK digital Britain has an explicit commitment to broadband for all.
#10 Voice (or: why people make phone calls?)
Used to it being a set service. The potential comes from asking why people make phone calls. We know when they make them. How long, where, who they call, the device, etc. Quantitative data is there. But no real research on the quality side of phone calls. What happens during a phone call? What’s the motivation? What’s the content? People make phone calls not to get bored, to keep a relationship going. If we could find a way to understand why people make phone calls, there would be the opportunity to create a new communications experience. Even in voice, the forgotten brother of telecoms, there’s space for innovation.