During his keynote speech at the 2011 Broadband World Forum, Bosco Novak, member of the Nokia Siemens Networks’ Executive Board, explained why now, more than ever, telecoms innovation is vital to support today’s rapidly changing economies and societies:
‘If the history of innovation is the history of doing more with less, then it’s clear that innovation will become yet more vital as telecoms sector companies move to grasp the opportunities – and deal with the challenges – of a world that is hungrier than ever for speed, quality and customer intimacy.
‘Nokia Siemens Networks estimates that total mobile broadband traffic may increase up to a thousand-fold by 2020. This assumes up to 100 times higher traffic per user with smartphones and growing enthusiasm for mobile applications.
‘The single biggest engine for data growth is video. In fact, we see that 2011 is a watershed year for video because video traffic will overtake everything else by the end of this year. Starting with smartphones, and now, clearly, with the mass adoption of tablets: it has to be video: in colour and in high definition.
‘Coping with this increasing demand requires extreme fluidity in the network, so that connectivity can easily absorb traffic fluctuations . At Nokia Siemens Networks, we are rising to the challenge with our recently-launched Liquid Net approach.’