Many operators are asking how they can make money from their VoLTE investments. Will Application Programming Interfaces (APIs) provide the answer?
Currently the main use of APIs by operators is with the Internet of Things (IoT). But APIs can open up many more opportunities for operators.
So, what are the use cases that could be implemented? Well, Nokia recently demonstrated a commercially available solution and showed how it could create new revenue opportunities and business models for operators. By exposing their IP Multimedia Subsystem (IMS) to developers through APIs, operators can create new business with new services deployed on top of their Nokia VoLTE/VoWiFi core.
Such a communication API allows operators to combine their capabilities with other services by opening up the network to third parties, who then create the service for end users or the operator.
And what if this could be done by the end users themselves? Granted, the security and management of this scenario may need a close look, but it is technically possible, as we have shown in Nokia labs.
The business case is clear – the operator receives payment from the third party developer or from the users directly, which in most cases is beneficial for the developer. This allows the developer to try new ideas and quickly gauge their success. A service may perhaps fail, but will lead to a boost in the creation of new services.
As such, API technology creates the opportunity to grow revenue that operators have been looking for since the implementation of the IMS core – it’s not only about VoLTE or VoWiFi.
As I mentioned at the start, API services can also be implemented with IoT service to provide even richer service creation possibilities – and with the cloud, it will be even easier and more controlled.
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