The next station on my little tour was the mobile advertising section. By analyzing the consumers behaviour advertising can be pointed much more precisely and avoid coverage waste. By considering demographics, behaviour and context, the communication approach can be more pointed more accurately at the target audience. This technology is especially aimed for the mobile use. The behaviour is known, e.g. if somebody ordered a game, he might be interested in other games, too. Same also applies in the internet – now on mobile platforms as well.
Hitting the target – Mobile advertising
By Nokia Networks team on Thu 14 February 2008