Back in December, this blog entry and mobile phone video attempted to explain the interactive stand we had at Nokia World 2008. Well, thanks to Moving Brands, the agency that helped produce the stand, there is now a far better video available to show it off.
Here is the basic explanation I gave before:
- Guests pick a “node” off the large lattice globe in the centre of the stand.
- Each node has a description of a customer challenge or goal, such as reducing energy consumption or improving network efficiency, written on it.
- You then stand in front of one of the four large, white, curved walls surrounding the lattice globe.
- Holding the node in front of you, cameras scan its unique digital pattern, and pull up a circular menu of items that relate to the topic written on the node.
- By rotating the node, you can bring up different media whether audio, video, pictures or proof points.
- Directional speakers play audio to the node holder.
- Up to four nodes can be used in front of any single wall at once.
- When more than one node is being used on a wall, the media displays thread together, joining the different topics and challenges visually.