Online telecom pub Light Reading set a tough challenge at MWC last year: what you’re doing at the event in 20 minutes.
Well this year, Ray LeMaistre has raised (lowered?) the bar: the ten minute tour.
When you’re a company of 60,000+ people, doing a lot of pretty impressive stuff in lots of markets (such as leading in mobile broadband, managed services and subscriber information management) distilling your message down is tough, but vital.
This year we focused on three areas for the 10 minute tour(ture): consumer insights to help operators differentiate, quality of service as smartphone numbers rise and our commercial LTE leadership.
We await how it came across with interest…