While there are many exciting opportunities for operators in this new world of communications, unprecedented growth and unpredictability of demand threaten to strain network and business processes. Our research predicts that total mobile broadband traffic may increase up to a thousand-fold by 2020. Given this scenario, operators will have to make sure that their networks are capable of dealing with this surge in data and also manage their profitability. At the same time, as Informa Outlook for 2012 indicates, Customer Experience Management remains the “Priority Operational Investment” for operators as they focus more on how their subscribers are experiencing the services and work towards giving them more choice. In this context, operators must also provide internet-style communication services to remain relevant to customers and to challenge the OTT services which are beginning to erode voice and SMS revenues.
To capture the business opportunities while managing subscriber service experiences, an operator’s network and operations need to run seamlessly and securely today and in the future, irrespective of demand. Therefore, operators need to ensure their networks and business operations are highly agile and able to adapt quickly to rapidly changing demands and powerful new market trends.
But where should an operator begin?
Managing legacy systems, multivendor elements, understanding quality concerns and security issues, are just some of the challenges for any operator. Navigating through these complexities during transformation, while trying to ensure that the investment is maximized and risk minimized, can be a daunting task. So, operators need a partner who really has the breadth and depth of knowledge with proven methodologies and tools, and a broad ecosystem of partners.
Nokia Siemens Networks’ Total Expertise approach creates value for its customers, by offering them a complete range of experts, processes, tools and partners to plan and execute fluid business transformation and helping them to address demanding end-users quickly and in a cost-efficient manner. Total Expertise covers the “how” behind network lifecycle management- how to quickly and seamlessly build, maintain, optimize, transform and secure networks, services and customer operations, and how to adapt to floods of new trends and requirements in order to capitalize on new business opportunities as they appear.
We are implementing our Total Expertise approach across three key customer priorities:
1. IP transformation- To provide customer centric, business transformation for the next generation of converged networks through a consulting-led approach that ensures the operator’s tailored solution supports and delivers according to their business strategy and at the pace they want to transform their network.
2. OSS Transformation: Modernizing, consolidating or converging the legacy OSS, through a process-led approach, supported by proven methodology, an industry-aligned best practice process library along with open reference architecture, helps operators attain the agility and customer-centricity needed to compete in an ever-changing world.
3. Transformational Outsourcing– Enables operators to focus on their subscribers and their ever-changing needs, while we take care to help them manage the complete lifecycle of their service offerings, as well as being proactive in managing end user service experience and individual customer expectations.
Here is how our Total Expertise is helping operators achieve Business Transformation.
This post is by Andrew Goldman, Head of Marketing & Communications, Global Services, Nokia Siemens Networks.