This post is by Joachim Seifert from the Nokia Siemens Networks Portfolio Marketing team.
With people increasingly able to access information and communicate wherever they are, the race is on for mobile network operators to play a significant role in the “Internet Economy.” Never before have so many people across the world had the opportunity to communicate directly with one another. This has created a new phenomenon – planet Earth is a virtual village with billions of inhabitants. How does this change our behavior? What kind of new business opportunities does it present? What are the opportunities as well as threats for individuals?
Operators are in a particularly good position to take advantage of our changing habits. They have a short term opportunity to leverage subscriber data with the help of Identity Management to create new value: taking the role of the trusted identity provider. Social networking sites such as Facebook and Twitter have already begun to move in that direction by allowing subscribers to use their profiles to login to other web sites.
The opportunities for operators, however, exceed by far the simple provisioning of a portable online identity to their customers. They can also use Identity Management to make a major impact as an ecosystem enabler and positively contribute to service personalization that is recognized as a key driver in keeping customers loyal.
To help operators achieve service personalization, Nokia Siemens Networks has pioneered the development of solutions for just this: Customer Experience Management. Bringing together telco-IT-web capabilities, our Identity Management product One-IDM enables true service personalization, simplifies end-user experience to keep customers, and can support operators as they transform their business to monetize the value of subscriber data.
Operators can generate new revenue streams more quickly and cost-effectively by integrating web service partners, both external and internal, within days rather than months. Countless operators have told us that adding new web service partners such as Google, Microsoft, Yahoo or local web partners – or adding new operator internal services – into their trusted circles can take up to six months due to multiple identity silos and technical challenges. One-IDM cross links all of your subscriber and partner identities, thus reducing this time to days.