This blog is by Stefan Kindt from the Portfolio Marketing team.
Tuning capacity investments to subscriber needs is an opportunity to improve both customer satisfaction and business success. This is exactly the opportunity that Customer Experience Management (CEM) for Liquid Net addresses. Commenting on the recent launch of this offering, Seeking Alpha described how CEM for Liquid Net allows “operators to identify opportunities to capitalize on innovations from the consumer demand perspective opposed to the typical network supply vantage point.”
Mobile Europe agreed: “The thrust is to tie together the CEM and network sides of the business to provide more co-ordinated network planning and operations, and customer experience management that can take advantage of the network context.”
So what does CEM for Liquid Net bring to operators? In a nutshell, it provides crucial customer insight for making smarter, timely investments in capacity optimization. By starting with subscriber impact to see the clearest view of network and revenue performance, operators can flow capacity where it is really needed to improve experience and make a business impact.
To learn more about how to bring the subscriber and revenue view to decision-making about optimizing network performance, you can attend our on-demand 1GBperday$ webinar: CEM for Liquid Net: Optimize for all the right reasons.”
The webinar describes how CEM for Liquid Net helps to answer some the hard questions operators are facing: How to make investments pay off as revenue growth slows? How to ensure that capacity investments improve competiveness in the eyes of users – and drive revenue growth?
With three use cases, it shows in concrete terms how to make networks work smarter and more efficiently to provide not only a better service experience and customer satisfaction, but also higher revenue and profitability from mobile broadband.
For further details about CEM for Liquid Net, visit the Nokia Siemens Networks website here.