This post is by Phil Twist, head of Portfolio Marketing at Nokia Siemens Networks.
A recent report by Current Analysis showed that our #1Gbperday$ campaign was well understood:
Recommending that operators take a look at the campaign, the report says that “Network operators should look at the comprehensiveness of Nokia Siemens Networks’ #1Gbperday$ campaign as a clear roadmap for the company’s near-term internal investment priorities… While HetNets and CEM can be viewed as broad topics, Nokia Siemens Networks does seem to make it clear where it is putting its chips in terms of the future direction of the company.”
The #1GBperday$ campaign looks at how operators can continue to make profitable revenue in 2020, when mobile networks will need to be ready to deliver one gigabyte per user per day, offered at speeds more than ten times faster than available now.
Operators face a multitude of challenges as people adopt the mobile lifestyle and want to do more and more on the move. So it’s no surprise that these same operators need to fully understand how their network suppliers and partners intend to tackle these issues.
Flexible capacity and the ability to provide the experience that customers demand will be key – and the campaign looks at the solutions that will make this possible, such as CEM, HetNets and our industry-changing Liquid Net architecture.
We have a clear vision at Nokia Siemens Networks about what we are doing today and where we want to be in the future, and we are delighted to see that the messages are hitting the mark.
For more about our campaign, see #1GBperday$.