This post is by Miia Toivola from Nokia Siemens Networks.
So you want to be a Wizard of Cells? By playing this new game from Nokia Siemens Networks, you can test your ability to run a communications network and provide the best possible subscriber experience. The new game combines all the elements of the best interactive games: suspense, competition, excitement, time pressure and if you succeed, a top score.
According to experts in the industry, games are a lot more than a good time. They tap into the natural desire to compete, achieve and win. They are also a great problem-solving tool. In fact, gamification, or the use of game-design thinking in non-game applications, is being used to improve engagement, ROI, data quality, timeliness and learning.
Mari Isbom, a gaming expert from the “Skene – Games Refueled” program at the Finnish Funding Agency for Technology and Innovation, describes Nokia Siemens Networks as a forerunner is using gaming in a business-to-business environment.
“Consumer brands have used games to some extent in their campaigns, but Wizard of Cells shows how games can also be used to share product information with operators. It’s a fun way to learn hard facts.”
According to Sonja Ängeslevä, chairperson of the Finnish chapter of the International Game Developers Association: “Wizard of Cells highlights how gaming can become an integral part of a company’s communication to stakeholders and consumers. Nokia Siemens Networks has used the structure and interactive elements of Wizard of Cells to get their message across.”
Wizard of Cells also draws on other key elements of games, which are to give rewards and show rankings. Players of the game advance from level 1 to level 20, and earn points along the way. Top scorers can share their results on Facebook and Twitter. Wizard of Cells turns the tasks behind network and service operations into an interactive game, helping players understand and overcome the challenges that operators face every day.
So let the games begin. Play Wizard of Cells on your PR or iPad and see how fast you can master all 20 levels of the game.
Play or download the game here. The iPad version is available in the App Store.