This blog post is by Iris Heinonen, head of innovation marketing at Nokia Siemens Networks.
They’re both dedicated to finding that match made in database heaven. Sound a little far-fetched? Not anymore! Introducing IT-based technology: an innovation that is redefining the mobile broadband experience through applications and services that exploit information from within a base station, something that has never before been possible! It’s the ultimate matchmaker between proximity and context as it will allow your specific interests to be matched with your specific location, anywhere, anytime – a veritable dating game for operators. And augmented reality applications is one use-case that will ensure this relationship will flourish!
Picture this: you’re a tourist in a new city interested in local attractions– your experience as can be enhanced with augmented reality through your mobile device as you watch your physical surroundings come alive, enhanced with digital content. Imagine pointing your device skyward to get the latest local weather forecasts, or at a nearby hotel to see not only what deals they’re offering but also to check out what the room looks like before making a booking. Feeling thirsty? Since you’re already a preferred Starbucks customer, you receive a prompt with directions and an offer for the nearest Starbucks location. Coffee in hand, you then aim your smart device at the theater you just walked by to see what’s playing and if there are any seats still available…
From an operator perspective, all that information about your preferences from your car brand, to favourite stores and restaurants, to sports and entertainment events you’ve attended could be stored in the network and used by the applications in the local base station to be matched to services in your vicinity. A win-win scenario for both operators and customers.
Find out more about how Nokia Siemens Networks is innovating for a world in motion to revolutionize the role of the base station and the entire mobile broadband experience: http://www.nokiasiemensnetworks.com/portfolio/liquid-net/intelligent-broadband-management/liquid-applications