This post is by Teemu Mäkinen, Nokia Siemens Networks Portfolio Marketing team.
We all know congestion on networks is getting worse – with many millions of smartphones each with dozens of data hungry apps, it was bound to happen. And unlimited data plans don’t exactly help either.
But do you know what makes congestion even worse? Its unpredictability. No-one knows when traffic will suddenly spike, causing congestion that overloads network capacity and frustrates subscribers.
This was demonstrated at the recent Super Bowl in New Orleans, where a half-hour long power cut led to bored fans turning to their smartphones for entertainment. In that time, users sent twice as many texts, used 10GB of data and made more phone calls than at any other hour during the game.
One of the major culprits in this sort of peak event is that bandwidth-hungry monster, streaming video. It’s a growing challenge for operators, so much so that it now accounts for 50% of traffic on the world’s largest LTE network, owned by Verizon Wireless.
What can operators do to meet these sudden demands, while avoiding over investing in excessive capacity that won’t pay its way?
Nokia Siemens Networks offers an answer in the form of real-time congestion awareness. Achieved with Flexi Content Optimizer, the function gives operators the power to react immediately to congestion problems – because they know where the congestion is and who is affected, they can take action to optimize the video to suit each device.
The result? Customers get high quality video with no delays. Our latest video shows the positive effect this can have on users’ experiences.
Help your customers find their own lane in the middle of a data traffic jam with Flexi Content Optimizer.
Videos are reduced in size so bandwidth is saved too. In fact, Flexi Content Optimizer can increase the capacity of a congested cell by 50%.
The solution combines aspects of our Liquid Net approach, recognized by Light Reading as a major innovation in capacity management.
Click here to learn more about how Flexi Content Optimizer can help you deal with unexpected traffic peaks.