This blog is by Carlijn Adema at Nokia Siemens Networks.
Fireworks photo by Anna Langova
Times Square, New York – During lunch hour, smartphone users are not always able to send emails on their mobile phones or watch videos. Most mobile networks in New York already have multiple technologies in place including LTE, so what’s happening?
Pockets of congestion in the city create the New Year’s effect: Too many people using too many mobile services at the same time for the network to cope. But this effect is no longer limited to New Year’s or the 4th of July. It’s now happening in the middle of a normal working day.
According to our estimates, mobile data usage will reach on average 1GB per user per day by 2020. These heavy 1GB per day users are typically concentrated in specific areas, which is a logical place to start the network upgrade and optimization process. This is exactly the challenge that our network planning and optimization team addresses. We help operators identify these capacity hungry hotspots and address the bigger question: what is the subscriber experience in these high traffic areas?
Using the Customer Quality Insight content pack in our CEM portfolio, for example, our Services experts correlate data on network hotspots caused by high demand with input on poor subscriber experience. In the case of New York, Times Square would be an obvious candidate for a capacity upgrade to provide a seamless Internet browsing experience. With the Customer Quality Insight content pack, operators can identify the top 5 hotspots and prioritize their investments here.
Whether in Times Square or elsewhere, every hotspot is different depending on the application and device footprint. Some hotspots are video heavy, while others are dominated by voice and SMS traffic. Using insight that brings together data from the network and the subscriber experience, operators can put the best plan in place. By implementing a mix of capacity solutions tailored to their network and hotspot profiles, they can prioritize where it matters most to provide 1GB per user per day by 2020, ensure a return on their investment and keep their subscribers happy.