This is a guest blog by Philip Hickey, VP of Marketing at Rovio Entertainment Ltd.
Today, Rovio Entertainment Ltd released Angry Birds Star Wars II for iOS, Android, and Windows Phone 8 devices worldwide, with the biggest line-up ever of new characters in an Angry Birds* game. Angry Birds Star Wars II is the sequel to the #1 hit blockbuster game with new characters, new levels, new superpowers, and new ways to play. The integration of TELEPODS will now combine physical and digital gameplay by allowing players to teleport Hasbro figures into the game. Pretty cool stuff for game enthusiasts.
For a launch like this, we anticipate downloads in the first week to be in the millions… and traffic today will be exceptional! And we do our very best to be network-friendly and keep the file sizes under 50Mb.
For us, fan engagement is paramount. Without powerful mobile broadband networks like NSN’s to support game-changing smartphones and devices, we’d have no way to engage them in real time. Our fans are always online – and demanding reliability and lightning speeds from the network.
Networks ensure that our fans are a truly global community and always part of the story – whether playing games, chatting to some of the 25+ million fans on the Angry Birds facebook pages or sharing fan art. Staying connected is our creative lifeline.
And this is only the start. You’ll believe me when you watch this video.
*If you aren’t familiar with Angry Birds, here’s some background: Angry Birds — which was created by Rovio Entertainment LTD — has become one of the most popular mobile video games ever and is now the number one paid app of all time. It is an extremely addictive game that is simple to learn but difficult to master. Combine that with free updates, lots of hidden treasures, great music, and fun characters and you have a game that is hard to put down.