This blog is by Sandra Pierini at Nokia Solutions and Networks.
Did you know that by 2017, the average smartphone will generate a huge 2.7 GB of traffic per month, an 8-fold increase from 2012? Only two years later, smartphone traffic will be 19 times greater than it is today*. These figures certainly support our view that networks need to be prepared to deliver one gigabyte of personalized data per user per day by 2020.
What subscribers are using their smartphones for is also changing. In addition to the ever-popular, data-hungry Google Maps app, more and more people are video streaming, video chatting, web browsing and gaming. By 2017, it is predicted that two-thirds of the world’s mobile data traffic will be video. We also expect a new data avalanche from increased file sharing and machine type communications.
Continuing to provide the high data rates needed to support this traffic is becoming a headache. Many operators are rightly asking if Quality of Service (QoS) concepts can help, and several QoS solutions have been created in an attempt to achieve application differentiation. Although these solutions have all been adopted to some extent, each has its drawbacks that have prevented their use on a large scale.
New white paper: How to create value from application prioritization
This has all changed with the introduction of NSN’s 3G Application Aware RAN, an innovation that can increase HTTP web browsing data throughput for a user by 1.65 times in medium-loaded systems and 2.9 times in highly-loaded systems. When it comes to that perennial favorite, YouTube, trials have shown the solution can increase video data throughput for a user by 1.93 times when prioritized in medium-loaded systems and 2.7 times in highly-loaded systems.
With the 3G Application Aware RAN, operators now have an effective system to offer per application priority at the subscriber level. It provides significant improvements in terms of data transport, so operators can accommodate up to 50% more users per cell. Even better, it’s ready for deployment, it’s backwards-compatible with all 3G devices, and it provides monetizable value for the priority delivery of data services.
With such solutions coming on stream, you could definitely say there is growing (application) awareness in the industry about how to keep subscribers happy.
For more information, see the white paper “Nokia Solutions and Networks 3G Application Aware RAN: Creating value from application prioritization”.
And to share your thoughts on the topic, join the discussion with @NSNtweets on Twitter using #NSNnews #1GBperday$ #3G and #QoS.
* Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017