This blog is by Danial Mausoof, head of Marketing and Corporate Affairs,
Australia and New Zealand at Nokia Solutions and Networks.
Emergency warning systems gained a renewed importance globally when a quarter of a million lives were lost to the 2004 Tsunami in the Indian Ocean. Today, operators in Japan, India and the US use emergency-based text alerts to provide directives to subscribers in the event of an emergency. Australia has its fair share of natural catastrophes with yearly bush fires and floods, and authorities have been working with local operators since 2009 to maximize the reachability of these warning messages.
In October 2013, Optus and Vodafone Hutchison Australia joined Telstra in offering location-based warning alerts to their subscribers. The solution was designed and delivered by NSN for both Optus and Vodafone with an objective to use location-based services that provide information pertinent to the last known location of the subscriber. This allows the government-authorized representatives to define the affected area of the emergency and optimize the alert messages to those in that area, regardless of their registered addresses. The success criteria defined by the government were based on rigorous testing requirements in order to ensure that the campaigns are executed with maximum accuracy, in a timely manner, and meeting stringent availability KPI’s under all circumstances.
Enhancements to the existing national telephone-based early warning system were delivered for commercial use ahead of schedule and fortunately in time to be used in a real-time bush fire alert in Australia when fire services witnessed one of the most severe bush fires in the last decade. Over a 100 wildfires raged across the state of New South Wales and, in spite of the thousands of homes compromised, human loss was limited to two casualties thanks to the unrelenting effort of fire fighters, government authorities, community members and the vital role played by mobile technology.
Yes, we work hard to provide best-in-class networks, faster 4G, more capacity and superior voice quality to our customers, but we also take great pride in delivering a solution that helps save lives. With mobile penetration being over 130% and operators claiming exceedingly large network footprints, Australians can now be certain they will be made aware of any calamity that may be headed their way.
We have more to share on NSN Global Services here.