ust got back from some thought-provoking sessions in “Hall 5” as part of the “Mobile Society” stream of papers for delegates, called “Society on the Move”.
The topic concern the impact and opportunities for mobile technology in society with presentations from Sanjay Kapoor (President, Mobile Services, Bharti Airtel Ltd); Michael Joseph (CEO, Safaricom); Ken Banks (Founder, Kiwanja.net); John Pringle (Firefighter/Paramedic IT manager, San Diego Fire and Rescue).
The first of these was Sanjay Kapoor, who presented a short summary of the Indian Telecommunications market with a focus on three primary segments – youth, middle class India and rural India. The striking elements of this for me are the vast scale of the Indian market and the innovative focus that Bharti is putting to each of these focus areas, especially the rural segment which presents unique challenges of access and affordability. He ended his summary with a very nice short film which forms part of Bharti’s current brand campaign “One million hearts, one voice” (unfortunately I cannot find this film on the internet yet so cannot share it!). When asked what he saw as the biggest challenges that the industry could help address he focussed on the challenges of the rural market and raised the following topics:
- The ability to transfer funds wirelessly and seamlessly
- Making devices and services that are affortable in a rural economy, including emerging 3g devices and services
- Products that have low requirements for electrical power and with increased “reach” (IE in environments where there is no electricity grid).
More to follow…